CONTENT MARKETING 3 Content Marketing Tips to Boost Your SEO What can you do better with your content marketing to get out in front and ahead of your competitors? Use three proven strategies not once but all the time! This article focuses on three sure-fire actions you can take to get more traction with your existing and new content contributions. Your blog posts, articles, social media posts, videos, reviews, feedback, and more can work harder for you. The starting point is knowing actions to take and repeat to boost your  SEO  with your content. The following recommendations are in no particular order; all need your attention as and when required. Let’s start with analytics. Table of Contents Use Customer Journey Analytics On-page and bounce rates Write Click-Worthy Title Tags Keyword Title Tag Write For the Internet Quality Originality Structure Summary Use Customer Journey Analytics Whether you’re using Google Analytics or a more advanced solution, focus on  cu...

  CONTENT MARKETING Is Your Content Authentic And Trustworthy? Is your content marketing authentic and trustworthy? Or is it regularly misused for advertising and sale pitches? This article shares insights on how your content marketing can engage customers, improve your brand, and increase website traffic and  rank . First, rule out what you shouldn’t do with your content marketing. Table of Contents Avoid The Selling Trap Sneak in the sales pitch. How to Create Content That’s Authentic Write content that inspires you. External input from leading authorities. Introduce facts, statistics, and opinions. Summing up Avoid The Selling Trap Time is money, and content marketing incurs a lot of time. Plus, you’re dipping into your marketing budget if you’re using a third party, i.e., a copywriter, to create your blog posts and articles. However, this doesn’t afford you any leeway to add sales pitches. 🙂 The fastest...

  CONTENT MARKETING How Using A CRM Can Optimize Your Content Marketing CRM tools have many features most users don’t know exist, let alone use. In fact, most software has many more features than most users typically use. Liken the uptake to  Pareto’s 80/20 rule  where only 20% of the features are used. Imagine the lost opportunities when your marketing team are using so few features! This article looks at CRMs and how using more features helps optimize your content and digital marketing. Table of Contents What is CRM? What does it do? CRM features include: Industry-specific CRM Optimizing Your Content Marketing 1. Refined Buyer Personas To Target 2. Customer Segmentation 3. The Customer Journey 4. Repackaging High-Performing Content Final Thoughts What is CRM? What does it do? CRM stands for Customer Relationship Management, and it’s used to  nurture consumer interactions and drive business succe...